Certified Professional Category Analyst (CPCA) Practice Questions 2025 – All-In-One Guide to Exam Success

The go-to-market strategy that employs aggressive pricing on popular items to capture market share is known as the traffic builder strategy. This approach focuses on driving customer traffic through attractive pricing, particularly on high-demand products. By offering these items at lower prices, companies can entice consumers to enter the store or visit their online platform, which often leads to additional purchases. This tactic not only increases sales volume but also helps to solidify the brand's presence in a competitive market.

In contrast, the other strategies mentioned generally serve different purposes. For instance, profit generator strategies prioritize maximizing profit margins rather than capturing market share, which doesn't align with the primary objective of aggressively pricing popular items. Transaction builder strategies emphasize increasing the number of transactions rather than specifically targeting market share through pricing. Lastly, image enhancer strategies focus on improving brand perception through premium pricing or quality offerings rather than employing aggressive pricing tactics to attract customers.