Certified Professional Category Analyst (CPCA) Practice Questions 2025 – All-In-One Guide to Exam Success

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Which of the following is least likely to be part of a retailer's role in the category management process?

Set strategy

Establishes a specific category management process

Gathers data

Product development research

In the context of the category management process, the involvement of a retailer typically encompasses setting strategies, establishing specific processes tailored to category management, and gathering relevant data to inform decisions and optimize product assortment and placement.

Product development research, while important in the broader context of product management and innovation, is more commonly associated with manufacturers or suppliers. These parties typically focus on creating and refining products in response to consumer needs or market trends. Retailers, on the other hand, primarily utilize existing products within their categories rather than developing new products themselves. Therefore, product development research is least likely to fall under a retailer's role in the category management process, as their focus is more on managing existing categories effectively rather than on creating products from scratch.

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