Certified Professional Category Analyst (CPCA) Practice Questions 2025 – All-In-One Guide to Exam Success

When a product is promoted in a weekly newspaper or store circular, this activity is referred to as a "feature." This term is commonly used in marketing to indicate that a product is prominently highlighted in advertising materials, such as flyers, brochures, or print advertisements. Featuring a product serves to draw attention to the item, often showcasing its benefits or special pricing, which can significantly influence consumer purchasing decisions.

In contrast to other options, a "feature" specifically denotes the promotional aspect within a publication, while "temporary price reduction" refers to a strategy focused on lowering the price for a limited time, which may not necessarily involve promotion in print media. A "program" generally pertains to a broader marketing strategy or initiative and isn't specific to the act of promotion through newspapers or circulars. Similarly, "display" relates to the physical arrangement of products in a retail environment rather than their advertisement through printed means. Therefore, the term "feature" accurately captures the essence of promoting a product via a newspaper or circular.