Certified Professional Category Analyst (CPCA) Practice Questions 2026 – All-In-One Guide to Exam Success

Market basket analysis focuses on understanding the purchasing behaviors of consumers by analyzing the combinations of products that customers buy together. It aims to uncover patterns and associations among items that are frequently purchased concurrently. The correct choice highlights this analytical objective by emphasizing the total value of all items included in a shopping basket during an average shopping trip. This information allows retailers to identify which products are commonly purchased together, enabling them to optimize product placements, enhance promotional strategies, and improve overall inventory management.

In contrast to this, other options do not encapsulate the primary goal of market basket analysis as effectively. For example, deep-dive analyses and total shopper counts deal with different aspects of market research rather than the selection patterns of items in shopping baskets. The focus on total value of a specific SKU or brand also diverges from the core intent of understanding the combinations of items in a shopping cart, which is central to market basket analysis.