Certified Professional Category Analyst (CPCA) Practice Questions 2026 – All-In-One Guide to Exam Success

Understanding the seasonality of sunscreen sales is crucial for retailers for several reasons. Most sales for sunscreen indeed occur during the summer months, which means that retailers need to be prepared for a surge in demand during this peak season. By recognizing the specific times of the year when sunscreen sales increase, retailers can optimize inventory levels, ensuring they have enough stock to meet customer demand while avoiding overstock situations during off-peak times.

Furthermore, the effectiveness of promotional campaigns can be misjudged if seasonality is not taken into account. Retailers may run marketing strategies or discounts at times that do not align with peak sales periods, leading to inaccurate assessments of what campaigns truly resonate with customers.

Additionally, accurately calculating baseline units becomes challenging if seasonality is ignored. Retailers must consider fluctuations in sales due to seasonal variations; otherwise, they risk miscalculating expected demand, which can impact supply chain decisions and overall sales forecasting.

By recognizing all these aspects, retailers can make more informed decisions about inventory management, promotional strategies, and sales predictions, ultimately leading to increased sales and customer satisfaction.