Certified Professional Category Analyst (CPCA) Practice Questions 2025 – All-In-One Guide to Exam Success

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Cross merchandising is primarily used to:

Increase average transaction value

The primary purpose of cross merchandising is to increase average transaction value. This strategy involves displaying products from different categories together, encouraging customers to purchase related items that they may not have initially considered. For example, placing chips near salsa or guacamole not only enhances the shopping experience but also prompts customers to buy multiple items that complement each other, ultimately leading to a higher total spend per transaction.

While lower inventory costs, promotion of single product categories, and enhancing store navigation may all play a role in retail strategies, they are not the main objectives of cross merchandising. The focus of this practice is specifically on maximizing sales by taking advantage of the way consumers shop and inspiring them to add more items to their purchase.

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Lower inventory costs

Promote single product categories

Enhance store navigation

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