Certified Professional Category Analyst (CPCA) Practice Questions 2025 – All-In-One Guide to Exam Success

Increased sales resulting from promotional activity is best classified as incremental sales. This term refers to the additional sales volume generated specifically due to promotional efforts, beyond the normal expected sales. When a promotion is run, the objective is often to create a spike in sales by attracting new customers or encouraging existing customers to purchase more, thus resulting in sales that would not have occurred without the promotion.

Base sales, in contrast, represent the sales that occur under normal conditions without the influence of temporary promotional strategies. Market share indicates the proportion of total sales in a market that a particular company or product holds, and category growth refers to the overall increase in sales within a specific product category over time. Incremental sales, therefore, highlight the immediate impact of marketing efforts, differentiating them from these other concepts that focus on baseline performance or long-term trends.