Certified Professional Category Analyst (CPCA) Practice Questions 2025 – All-In-One Guide to Exam Success

The rise of e-commerce has significantly impacted in-store shopping primarily by reducing foot traffic. This trend occurs because consumers increasingly prefer the convenience and accessibility of online shopping, which allows them to browse and purchase products without needing to physically visit a store. With the ability to shop anytime and anywhere, many shoppers opt for the ease of e-commerce, leading to fewer people entering physical retail locations.

As e-commerce continues to grow, traditional retailers often experience a decline in the volume of customers coming through their doors, which can result in a shift in strategies aimed at engaging those who do choose to shop in-store. This could include ramping up in-store promotions or improving the overall shopping experience to lure customers away from online options.

The options related to increased in-store promotions and decreased reliance on digital marketing reflect potential responses by retailers to counteract the effects of reduced foot traffic, as they seek to attract customers back into stores. Additionally, the concept of less reliance on digital marketing contradicts current trends where digital marketing has become more crucial in reaching consumers. With the rise of e-commerce, businesses also face greater price competition, which is contrary to the idea that there would be a decrease in price competition. Hence, reduced foot traffic stands out as the most direct and